WW·AVIATION

Partnership & Profit-Share

Your brand.
My backend.
50/50 on every job.

You shoot and own your clients. I run the machine behind it — booking, IRIS, payments, editing, delivery. It runs alongside your current work, on your own time, in a market that doesn't touch anything you're already doing.

What Each Side Brings

Shooting is half the work.

Booking, payments, editing, delivery, and the technology are the other half — and they never stop. That's the whole point of the 50/50.

You — Eric / Matt
  • Show up and shoot — stills, drone, video
  • Own your clients and your territory
  • Your own branded website and identity
  • Industry access & relationships (Eric: pilot + jet-sales network)
Wayne — the backend
  • The whole booking & scheduling system
  • IRIS, the AI booking/support assistant
  • Payment processing & automated payouts
  • Editing — mostly AI-automated, overflow to a vendor
  • Final delivery, QC & client galleries
  • Building & maintaining your site

The Model

Not a faceless outfit. Your name on the door.

I'm not asking you to shoot under someone else's name. You get your own brand — Eric Heibel Photography, Matt Bottega Photography, or one we build together. Your reputation, your client book.

  • Your clients and territory are yours — if you ever walk, they go with you.
  • Bookings funnel through a dedicated luxury-jet brand site built to convert.
  • One IRIS sees the whole schedule — books smartly, avoids conflicts, routes the nearest shooter — while speaking in each brand's voice.
Jet on ramp at sunset

A side venture that fits your life

Aviation is its own market, fully separate from residential RE — no conflict with current work, nothing to untangle. Pick up jobs when they come. No one quits anything to start.

The Profit Share

50/50 of net, after direct job costs.

Card processing (~2.9% + 30¢) and any outsourced editing come off the top, then we split what's left down the middle. Both sides share the cost of an expensive job and keep the upside of a clean one.

Job priceEdit pathFeesEdit costNet splitYou getWayne gets
$500AI auto$14.80$5$480$240$240
$500Vietnam overflow$14.80$60$425$213$213
$750AI auto$22.05$5$723$361$361
$1,000AI auto$29.30$5$966$483$483
$1,000Vietnam overflow$29.30$60$911$455$455
45–48%

of every sticker price in your pocket — with zero spend on marketing, software, editing, or admin.

~$4,200/mo

~12 jobs/month at a $750 average — on your own schedule, on top of everything else you do.

Why not "you keep a clean 50%, Wayne eats all costs"? On a clean AI-edited job it's nearly identical. But it breaks on cheap, edit-heavy jobs: a $500 interior sent to the vendor would pay me ~35% for running the entire business behind it. That's not sustainable — and an unsustainable split is bad for you too, because the backend is what makes your half effortless. Sharing direct costs off the top keeps everyone honest and the system funded.

Numbers illustrative, based on the $500–$1,000 range and typical processing/editing costs. Exact edit-cost assumptions locked together before launch.

Territory, Roles & Logistics

Launch at DXR and HPN.

Launch airports

Danbury (DXR) and Westchester (HPN), both within easy reach. We map who covers what so jobs route cleanly.

Shooters

Eric and Matt each own a territory and a client book. Eric's pilot credentials and jet-sales network are a real edge for ramp access and warm leads.

Editing

Mostly AI-automated; complex interiors overflow to a trusted vendor in Vietnam, QC'd before delivery.

Logistics

The menial pipeline work — file intake, sorting, gallery assembly, delivery — is handled in-house to keep overhead near zero and turnaround fast.

Next Steps

Let's put real cameras on expensive airplanes.

See the build roadmap →